Barefoot Investor: Maxwell International to lauch own brand

China-based shoe manufacturer Maxwell International Holdings Bhd plans to launch its own brand for the China and international markets in three to five years.

Its chairman and executive director, Jenny Li Kwai Chun said on Thursday, Jan 6the company had proven its capabilities to produce high quality sports shoes and also ensure timely delivery to their customers.

Li said the company would leverage on its proven quality track record and extensive distribution network of trading houses and brand distributors to launch its own brand.

“We believe that launching our own brand of sports shoes will further strengthen our position in the sports shoe manufacturing industry in China,” she said in a statement issued after the listing of the company.

“To attract like-minded investors, the group intends to pay not less than 20% of our net profits in the financial years of 2010 and 2011 as dividends. We believe that this practice would create value for our shareholders,” she added.

Based in Jinjiang or the “Shoe City” in Fujian province, China, Maxwell International is an original equipment manufacturer (OEM) and original design manufacturer (ODM) global brand names, including Yonex, Diadora, Kappa, Brooks and Fila. (

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